JOB PURPOSE:-
Implement and execute state level demand generation plan and ensure regular follow up and purchase with focus on influencers and contractors, and new projects/sites.
KEY RESPONSIBILITIES:-
- Tertiary Sales generation through own efforts .
- Identification of contractors purchasing Wood working adhesives from plywood channel.
- Mapping & profiling of contractors to mid / large as per defined list and updating & reporting the database on a monthly basis.
- Demand generation through contractor connect / activations at a town / city cluster level.
- Responsible for executing Contractor led micro-marketing activities at Key locations within the respective territories.
- Driving awareness (briefing), executing trials and product demos (as applicable) for marketing innovations / new launches.
- Responsible for enrolment of contractors (both mid as well as large contractors) into influencer Loyalty program.
- Executing loyalty program at the ground level for contractors as required.
- Competitor activity & trend tracking in co-ordination with sales team & reporting the same on a monthly basis.
KEY PERFORMANCE INDICATORS:-
Measurable Deliverables
• Incr in No of Monthly Buyers, Contractor conversions /Counter share / Shop share from contractor led activities.
• Execution of all On-ground Influencer Activation Programs.
• Tertiary Volume /Market Share growth in the town clusters responsible for.
QUALIFICATIONS, CERTIFICATIONS AND EXPERIENCE:-
Minimum Qualifications
Graduate from a good reputed institute, with experience in Trade Marketing or front line sales.
Specific experience
Around 1-2 years’ experience in Trade Marketing or Sales. Fresh graduates can also be considered.
Overall experience
1-3 Years
- Key Internal Contacts :-
- TE /BM
- Zonal Marketing Manage
2. Nature or purpose of interaction
- Influencer Activation / Conversions / Tertiary Volume / Adherence to PJP
- Review and Action Plan / Marketing Initiatives
- Key External Contacts
2. Nature or purpose of interaction
- Order generation / Sampling / Trials / Order fulfilment