Job purpose :- Creating Demand and generating Tertiary Sales volume in the assigned territory by meeting Influencers, conducting trials and activations including In-shop meets & Carpenter meets
Role & Responsibilities:-
• Tertiary Sales generation through own efforts by meeting contractors and carpenters and ensure Stock movement from Retailers.
• Engagement with large contractors / architects / builders / interior designers.
• Follow up on leads generated and conduct trials and gain volume
• Drive conversions amongst influencers and explain schemes and consumer offers
• Co-ordination and management of In -Shop meets/Contractor meet, On-ground Influencer activation, Trials of existing and new product and Sampling
• Execution of the AC Loyalty Program at the ground level
• Work with Assigned set of contractors and resolve their issues on points, gifts etc. & gain share with them
• Enroll new competition contractors and achieve assigned matrix